"I am honoured to be the face of a brand that, for me, symbolizes art, expertise and excellence"
When she joined the women’s professional golf tour in 1996, at the age of 18, the American golfer Cristie Kerr had been playing golf for nearly ten years already. She was so at ease in her first amateur competitions that she was included as a member of her high-school’s male golf team. Cristie Kerr has eighteen major tournament wins to her credit today, won the US Women’s Open at Southern Pines in North Carolina in 2007 and 140 Top Tens.
All these successes have enabled the golfer from Miami to establish a record in terms of tournament prize money for an American player. While considered an important measure of success across the pond, this has, above all, allowed Cristie Kerr to establish the Birdies for Breast Cancer foundation which is actively engaged in the fight against breast cancer. She created the foundation in tribute to her mother, who is affected by this illness. This initiative struck a chord with Richard Mille, many of whose partners are at the head of foundations or involved in various charities.
As such, the brand supports Yohan Blake’s YB Afraid Foundation, Only Watch, which raises funds for research into Duchenne Muscular Dystrophy, Jackie Chan’s Dragon’s Heart Foundation, and the Rafael Nadal Foundation, of course. Above and beyond the fact that Cristie Kerr donates 50 dollars to her foundation every time she scores a birdie (one under par), we should also note that her association brings together several stars of women’s and men’s golf as well as many other celebrities, and has collected $3 million in its first ten years of existence.
Commenting on her arrival in the Richard Mille world, the American made a concise summary of her perception of the brand for which she is now a partner: ‘art, know-how and excellence.’ It is hard to contradict when contemplating the Richard Mille women’s watch from the RM 007 range that she wears on courses around the world, a model clad in elegant titanium.