Frieze is the world’s leading platform for modern and contemporary art for scholars, connoisseurs, collectors and the general public alike. Frieze comprises three magazines—frieze, Frieze Masters Magazine and Frieze Week— and four international art fairs—Frieze London, Frieze Masters, Frieze New York and Frieze Los Angeles.
'It’s an amazing event, that genuinely corresponds to the brand’s attitude. The idea is to really be involved. One of the pillars of our strategy is making things that embody artistic expression. Our partnership with Frieze illustrates how we continue to strengthen our ties to the art world.'
The Richard Mille brand’s approach to watchmaking has always centred on releasing the watch from it restricted role as a mere tool for timekeeping, augmenting and extending its visual potential by placing it directly in the crosshairs of design, art, sculpture and architecture. In this way, their timepieces make full use of three-dimensionally arching spaces and volumes, both for the watchcase and the movement itself. Even the layout and finishing details of each mechanical part is treated as essential, visually and stylistically, within the scope of Mille’s holistic approach to watchmaking.
According to this same methodology, Richard Mille collaborated with the street artist Cyril Kongo, in creating a contemporary horological artwork, the RM 68-01 Tourbillon. The entire front and back of the mechanism’s interior have been transformed into riot of airbrushed, rainbow-like hues, and since this includes all moving parts, the watch is a kinetic painting, constantly changing visually as it tells the time. This watchmaking premiere, enabled by Richard Mille’s visionary aesthetics and a process by which Kongo miniaturised his large-scale working methods—normally the size of an apartment building—elevates this timepiece to the realm of fine art.
A part of the Richard Mille group, the Parisian Publishing House Editions Cercle d’Art is responsible for the release of all the company’s books, magazines and other printed materials. Historically the publishing house of Pablo Picasso and many other great names of the 20th century art world, Editions Cercle d’Art connects Richard Mille Watches to the one of the most exciting periods in Modern art, underlining the brand’s artistic approach to forging a new vision of 21st century horology.