The first Richard Mille timepiece is introduced, the RM 001 Tourbillon, in an initial series of 17 watches. This is followed by the tourbillon RM 002, an evolution of the RM 001, enhanced with two features making their world debut: a movement baseplate in titanium, and a function indicator with winding, neutral and hand-setting positions.
'For a long time, I wished to launch my own brand. I wanted to create a new business model, far removed from traditional marketing strategies, something totally original.
My goal was to create a new, ultra-high-end luxury segment within the high-end watch business, and I was very eager to know what could come of it.'
For Richard Mille, this was not an impulsive decision quickly taken; it was the direct fruition of decades of experience gained by guiding diverse wristwatch and elite jewelry brands in the creation, management and development of a myriad of high profile projects. This deep fascination for technology, his expertise and personal passion for racing cars combined with his extreme sensitivity to design and ergonomics, meant that no watch in existence at the time could ever really meet his expectations.
'With Dominique Guenat and the best experts of Swiss watchmaking who were not frightened by the challenging ideas to introduce to the world, we set to work in the realisation of the very first design, the RM 001.'
Those clients who understood the uncompromising quality of such a visionary product, predestined this first creation to become an unequivocal success. Today, 20 years later, the Richard Mille watch collection now comprises more than eighty models, each designed and produced with the same passion and uncompromising principles that guided Richard Mille’s first creation.