UAE Team Emirates entered the highest level of professional cycling, the UCI WorldTour, in early 2017. The team has the aim of representing an entire nation, the UAE, and promoting a healthy lifestyle linked to the use of the bicycle. Season after season, the Emirati team has attracted a growing number of world-class riders and quality sponsors, taking them to new heights and successes in the biggest races in the world. The culmination of this growth and success has come with the victory of Tadej Pogačar in the Tour de France 2020 and 2021.
“UAE Team Emirates has demonstrated time and again that it has world-class standards and a passion for excellence. At Richard Mille, we share the same vision and ambitions and we’re delighted to go into partnership with Mauro Giannetti and his team. The partnership also marks another significant milestone for us as we draw closer to the athletic community in the Middle East region. We’re extremely proud to become the Official Watch Partner of UAE Team Emirates and we’re greatly looking forward to supporting the riders and support staff as they press on for further glories. Good luck to them!”
Peter Harrison, Richard Mille EMEA CEO
As part of the deal, UAE Team Emirates riders will carry Richard Mille branding on their bikes and kits throughout the next four campaigns, the cyclists will also have the chance to sport the Richard Mille RM 67-02 watch. An ergonomic model and a technical tour de force, weighing just 32 grams, thanks to its use of TPT® composite materials and grade 5 titanium. It also features a special strap, which is entirely seamless, non-slip and highly elastic, so that it follows the contours of every individual wearer’s wrist morphology.