"Everyone knows Ferrari is an iconic brand with an incredible history, and a true following from the legendary ‘tifosi’ right through to multiple collectors of classic cars. We see this as a true partnership with multiple developments at its heart of our watches with Ferrari’s designers and engineers. The whole team is thrilled about the collaboration with Ferrari and committed to creating a strong and passionate partnership."
Ferrari is one of the world’s most iconic brands. Founded in 1947 by the legendary Enzo Ferrari, the company has always been ahead of the field, driving towards excellence both on and off the track.
This meeting of minds is based on shared values. Both brands forge their inspiration in the white heat of technology, combining age-old know-how with cutting-edge, state of the art innovation and passion leads to true world-beating excellence in their respective fields.
This multi-year partnership extends from the pinnacle of motor racing in Formula 1 through WEC endurance programs, Competizioni GT, Ferrari Challenge, Ferrari Driver Academy to the fast-developing Esports category.
Historically many Ferraris combine the latest period technology whilst being true works of art and these attributes are often synonymous with our watches, symbols of modernity, performance and technical prowess achievements. The next few years will see the development of a specific range of watches through the close collaboration of our dedicated team in Switzerland and Ferrari’s design department. There are multiple inspirations between both brands to create and produce together stunning timepieces combining technicity and aesthetics of the highest order, all driven by a mutual engagement of a very strong partnership.