Anyone interested in motor racing in Germany knows the initials DTM : Deutsche Tourenwagen Masters whose events are even more famous than Formula One in the country. DTM is the place where speed meets the national passion for high end technological expertise.
Richard Mille is extending the brand’s presence in Germany as Official Timekeeper of the German Touring Car Championship, thus associating the brand with the country’s favourite car racing discipline. The series first started to win over German audiences in the 1990’s, when what turned out to be some very spectacular races first started hitting the headlines.
A Deutsche Tourenwagen Masters car is for single-seat touring cars. The speed and challenging conditions of the tracks meant that the cars were heavier, wider and had shorter wheelbases than Formula 1. The aggressive look of the cars channeled new interest in what was already a keen viewing public.
DTM is based in Germany, but has also made inroads elsewhere in Europe. Reborn in 2000 under the aegis of Opel and Mercedes, Audi and more recently BMW have become involved. Record-breaking cars compete nowadays on tracks in Germany, Hungary, Austria, Italy and at Brands Hatch, England. Both rising stars and older drivers, including well-known former champions like Jean Alesi, Mika Häkkinen and David Coulthard have provided extra thrills and excitement for what is becoming an ever-growing audience.
Rally champion and Richard Mille partner Sébastien Ogier participated at the wheel of a Mercedes, finishing the 2018 season in the top 10 and thereby bringing the brand’s passion for fast cars to the attention of one of Europe’s keenest motor-racing nations.